Who is Wunsch?

A design studio born out of the desire to offer holistic solutions to the corporate and consumer sectors, Wunsch provides two key services.


Corporate identities

Wunsch creates corporate identities for brand-new or well-established companies and organisations seeking to renew and develop their visual profile.

Product identity

Working to a creative brief, Wunsch creates product identities destined for the consumer market. Rooted in the conceptualisation, development and design of new products, our solutions are an integrated part of the product development process, forging a strong link between company and consumer. Wunsch takes your product idea and transforms it into a finished design solution that everyone can understand.


Wunsch was founded in 2012 by Thomas Kjær, who draws on 25 years of experience as a creative in the advertising and design industry with a special focus on FMCG and food brands. His special passion for packaging was initially aroused at Blackburn’s Design Consultancy in London back in the 1990s. Since then, Thomas has produced corporate identity, packaging design and concept development projects for some of the most interesting companies in Denmark and Scandinavia.

Virtually no supermarket in the Nordic region has been left untouched by his design work. Thomas is a much sought-after speaker at food lectures and packaging seminars. Wunsch is headquartered in Copenhagen, Denmark.