JALM&B is the name of a Copenhagen bakery offering a wide range of breads and cakes baked using locally produced, organic flour. JALM&B is for all sourdough bread aficionados with a hankering for chewy crusts and great texture – and the home of authentic Danish pastries baked with real butter and fresh homemade compotes – not to mention cakes with real vanilla and chocolate.
Wunsch helped to implement the image universe and cake packaging design. Here, the priority was to highlight JALM&B’s superb craftsman traditions and maximise retail product exposure.
Photography: Chris Tonnesen
Logo design and colour palette by: Kontrapunkt
Jalm & B
Packaging, photo style