Chocolate that captures the essence of Interflora
Interflora is a renowned global flower delivery network, known for its beautiful bouquets and inspiring gift ideas. Interflora tasked us with creating a new brand for their second largest product collection after flowers - chocolate. Previously, the brand’s own label chocolate lacked distinctiveness, desirability and clarity of appeal giving scope for us to tap the essence of Interflora – a place that celebrates pleasure and facilitates sharing – with a chocolate brand that would fit well within the company’s botanical universe whilst providing a platform for future innovation and growth.
The brand concept was inspired by orangeries – garden rooms of a past age that for centuries were designed to nurture and showcase exotic flowers, plants and fruits; and provide a quiet and reflective place to escape, unwind and indulge amongst nature. The idea behind the name and the concept is to evoke and strengthen the core essence of Interflora’s botanical universe by evoking the immersive, multi-sensorial experience of being within an orangerie.
Creative Circle Gold Award 2018 – packaging design